Activation is done by entering a code into the software which unlocks it.
First, look for the "Enter Activation Code" button
It can be found in two places:
Place 1: top right corner of the software
Place 2: Click on SETTINGS, and the ACTIVATE tab will have it.
After you purchase, you are given an activation code assigned to your company which will allow you to activate the software on as many computers that you purchased a license for.
Type the activation code into the fist line, and then your email address into the second line
(the email address is used for update notifications, and not for any other purposes)
Clicking the activate button will activate the program.
If you do not get the "Activated!" message, then you might have a firewall issue, or "User Account Control" issue.
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